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Streaming giant Netflix was one of the biggest winners of the COVID-19 pandemic – the stock gained a whopping 66% last year. But as the streaming wars heat up and the pandemic comes to a close, is Netflix still a buy?

We’ll show you how to buy Netflix shares in the UK.

Find a tock App to Buy Netflix Shares UK

The first step to buy Netflix shares is to find the a popular UK stock app for the job. With a stock app, you can buy and sell Netflix stock on the go, monitor price action to find a suitable time to buy, and easily manage your portfolio from anywhere.

1. eToro

The eToro app is a popular pick for anyone looking to buy Netflix shares in the UK. This trading platform enables you to buy thousands of popular shares from the UK, US, Europe, Asia, and more. On top of that, you can use eToro for ETFs that focus on the US tech sector of S&P 500 index, of which Netflix is a part.

One of the things about eToro is that all trades are 100% commission free. The platform allows you to buy fractional shares of Netflix with as little as £35, too. eToro has a £10 inactivity fee that kicks in after one year, but this is easy to avoid simply by trading with your account.eToro stock app

The eToro mobile app offers a seamless user experience whether you’re looking to actively trade Netflix shares or want to buy and hold for the long term. The app includes a mobile charting interface with over 100 built-in technical studies and drawing tools, all of which can be customised with just a few taps.eToro stock app

In addition, eToro offers access to research from professional analysts, including 12-month price estimates to help you determine what Netflix shares could be worth in the future.

The eToro app also includes a social trading network, where you will find thousands of other traders to follow and share ideas with. You can easily see when market sentiment around Netflix shares is shifting and respond quickly. Or you can set aside a portion of your portfolio to mimic the trades of professional day traders.eToro Mobile Social Trading

eToro is regulated by the UK Financial Conduct Authority (FCA) and all accounts are insured under the Financial Services Compensation Scheme. The eToro app is available for iOS and Android devices and you can reach customer support 24/5 through the app.

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2. Libertex

The Libertex app is a CFD trading platform that offers trading on dozens of US stocks, including Netflix. The broker offers leverage up to 5:1 for all stock CFD trades, so you can easily bet big on this streaming stock without committing a lot of capital upfront.

The Libertex app is built with technical traders in mind. It offers more than 70 different technical studies and drawing tools, all of which can be seamlessly modified with just a few taps on your device. The platform also includes a news feed and economic calendar to help you stay ahead of market events that could move the price of Netflix shares.Libertex Mobile App Charting

Another thing to like about Libertex is that it offers a built-in market sentiment gauge. So, you can see whether other traders using the Libertex app are buying or selling Netflix and plan your trades accordingly.

Libertex takes a different approach to pricing than many other UK stock apps. The platform charges a low commission of around 0.1% per stock trade, but doesn’t have any variable spreads. The total cost is comparable to other apps that charge a spread, but it’s nice to know exactly how much buying or selling shares will cost you every single time.Trade Stocks on the Libertex app

Libertex is regulated by the Cyprus Securities and Exchange Commission (CySEC), which is a well-respected European financial watchdog. The broker offers 24/5 email support, although you’ll have to go outside the app to get help.

Sponsored ad. Your capital is at risk. 75.3% of retail CFD accounts lose money when trading CFDs with this provider.

Analyse Netflix Shares

Before you buy Netflix shares in the UK, it’s essential that you research this stock to understand it.

Netflix Share Price UK

Netflix LogoNetflix stock began trading on the NASDAQ stock exchange in the US in May 2002, right after the dot-com bust. At the time, the company’s business model was mailing out DVDs, and it’s biggest competition was from the video rental company Blockbuster. Shares started trading at just $15.

Shares quickly rose to over $70 per share by 2004, at which point Netflix announced a 2-for-1 stock split. The company announced an additional 7-for-1 stock split in 2015.

The turning point for Netflix came in 2007, when the company launched an online video streaming platform alongside its DVD rental business. At the time, this was one of the first subscription streaming platforms in the world.

Netflix was virtually alone in this market until around 2017, when competitors like Amazon, HBO, Disney, and others began to jump into the subscription streaming arena. From 2007 to 2017, accounting for the 2015 stock split, Netflix shares grew 5,700% – jumping from just over $3 per share to nearly $200 per share.Netflix Price Chart eToro

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Netflix shares hit a high of $408 per share in 2018, but then had a rocky year as the streaming wars began to heat up. At the start of the coronavirus pandemic, Netflix had fallen to $380 per share.

The potential impact of the pandemic on Netflix stock was immediately clear to investors. The shares didn’t tumble with the rest of the market in March 2020, and in fact climbed to a high of $556 per share in September last year. Over the course of 2020, Netflix shares gained a whopping 66%.

Netflix shares have so far traded flat in 2021. The shares are currently priced at $538 apiece.

Netflix Stock Fundamentals

At the current share price, Netflix has a market cap of $231.7 billion. It is the 22nd largest company in the US.Netflix Fundamentals eToro

Netflix has reported incredibly fast earnings growth. In 2018, the company posted $2.68 in earnings per share (EPS). In 2019, EPS grew to $4.13, and in 2020 it grew to $6.08. At the current stock price, Netflix has a price to earnings ratio (P/E ratio) of 86.03.

Netflix Dividend Information

Netflix does not pay a dividend and never has. The company reinvests a significant portion of its revenue into production – Netflix is expected to spend more than $19 billion on new movies and TV shows in 2021.

Huge Lead in the Streaming Market

For more than a decade, Netflix was the only player in the online streaming subscription market. That has given the company a massive first-mover advantage that its peers – Disney, Amazon, HBO, and others – will have a hard time catching up with.

Just look at the sheer number of users that Netflix has. The company currently has around 200 million paying subscribers in over 190 countries around the world. By contrast, Disney+, the next largest dedicated streaming service, has around 95 million subscribers.Netflix Streaming Subscriber Chart in the UK

It’s not fully clear whether streaming will be a winner-take-all market, but there are some indications that it could be. For example, surveys have shown that people are only willing to pay for 1-2 streaming services at a time.

FAQs

How many subscribers does Netflix have?

Netflix has 203 million subscribers. Around 73 million of paid subscribers are in the US.

How much money does Netflix spend on content production?

Netflix spent an estimated $17 billion on original TV show and movie production in 2020. The company is expected to spend around $19 billion in 2021.

What streaming services does Netflix compete with?

Netflix competes with streaming platforms like Disney+ (Disney), HBO Max (AT&T), Peacock (NBCUniversal), CBS All Access (ViacomCBS), and Discovery+ (Discovery).

Does Netflix operate in China?

Netflix does not operate in China and has not announced plans to launch a service there. However, Netflix has targeted Mandarin-speaking viewers around the world with a series of Mandarin-language movies and shows.

Who is the CEO of Netflix?

Reed Hastings is the founder and CEO of Netflix. Ted Sarandos was appointed co-CEO in 2020 and may be tapped as Hastings’ successor in the future.

Kane Pepi
Kane Pepi

Kane Pepi is a British researcher and writer that specializes in finance, financial crime, and blockchain technology. Now based in Malta, Kane writes for a number of platforms in the online domain. In particular, Kane is skilled at explaining complex financial subjects in a user-friendly manner. Kane has also written for websites such as MoneyCheck, the Motley Fool, InsideBitcoins, Blockonomi, Learnbonds, and the Malta Association of Compliance Officers.