Smartphones are a big part of our lives, and their usage has only grown in recent years. In fact, according to a new report from StockApps.com, iPhone now accounts for 50% of all smartphones used in the US. The data shows the iPhone surpassed Android’s market share. The growth means Apple has a competitive edge over its main rival even as it expands into new ventures like finance and healthcare.
Edith Reads from StockApps.com shared her sentiments on the data. She said, “iPhone has always been a popular choice among American consumers, but this data shows just how much its dominance has grown in recent years. Each quarter, there have been more shifts from Android to iOS in the US. Apple has always made adjustments to launch a new series every year around September. Therefore its brand remains effective and updated. With the US success, other countries might also follow the pattern.”
Inspecting the Past
As for Android, the first Android-powered smartphone hit the market in 2008, a year after the introduction of the iPhone. Apple has never come close to 50% market share, primarily due to the success of android phones such as Samsung, Nokia, Motorola, and BlackBerry.
The iPhone is mainly responsible for Apple’s rise to the top of the corporate world. A $2.5 trillion market cap results from the company’s success. Apple reported $83 billion in sales for the quarter ending in June.
A significant number of people switched from Android to iOS in June, Apple CEO Tim Cook said on an earnings call following the Q3 22 report. Cook says that the success is due to excellent customer satisfaction and 5G.
The newest generation of iPhones was unveiled by Apple during their Far Out media event on September 7. Additionally, the Series 8 Apple Watch is widely anticipated to debut.
Apple’s future looks bright. It is interesting to watch how things unfold in the smartphone sector. Apple might hold the largest share through the final quarter of 2022.
iPhone, the American pride
Several factors contribute to the United States’ relative success of Apple’s flagship iPhone.
In the smartphone industry, Apple enjoys the highest levels of brand loyalty. Most iPhone owners in the United States want to upgrade to another iPhone. Besides, iPhones lose value at a slower rate than competing products.
The cost of Apple does not strain most American shoppers. They hold that quality justifies the price, so most consumers go for it.
Apple has been quite outspoken in its commitment to user privacy and data security, which seems to resonate with its target audience.