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LinkedIn is a powerful channel for establishing thought leadership, an inevitable part of a marketer’s digital strategy. The employment-oriented online service and social network is a nearly inexhaustible source of long-form, high-quality content. As the world’s largest professional networking site, LinkedIn connects industry professionals and helps those actively seeking employment discover job opportunities.
StockApps’ analysis shows that in May 2022, LinkedIn.com attracted close to 1.5 billion unique global visitors. In contrast that metric stood at 1.3 billion visitors in November 2021. In addition, the search interest for “LinkedIn” has increased by 172% in the last decade drawing hordes of users to the platform.
According to StockApps Financial analyst Edith Reads, “LinkedIn has become a staple for anyone who wants to build their brand. That reality is evident in the growing interest by professionals seeking to share skills and opportunities. In addition, its google search interest has grown to 79 from 29 ten years ago, underscoring the platform’s growing significance in connecting people.”
Unearthing LinkedIn Demographics
LinkedIn has emerged as one of the most important places for marketers to get their messages out there. Therefore, brands need to establish a presence on LinkedIn to reach their target audience and build trust with potential customers.
The social network allows you to share different types of content. For example, articles can be posted on your profile, links to your website, slideshows, and video. These are among the most popular content that LinkedIn users post.
The site also offers features such as “endorsements” from other users that help others get an idea of what kind of person someone is before meeting them in person. This feature is very important when dealing with strangers in an online environment where trust isn’t always easy to come by!
Of those who use LinkedIn frequently, 40% access it daily. But despite how much time people spend on this platform, they only spend an average of 17 minutes a month using it—which means you have even less time to make an impact! People just have to get creative with their strategy when using the platform. LinkedIn has powerful tools; if utilized well, one can make a huge difference in their business.
A Major Growth Driver for Microsoft
In 2016, Microsoft acquired LinkedIn for $26.2 billion. The company’s strategy was clear: Integrate the social network with its other tools and services to create a full suite of productivity software from one source.
While many social media platforms rely on advertisements for revenue, LinkedIn relies on paid services for its income. Its current annual revenue stands at $8.05billion, making it one of the most valuable companies in the world.
Microsoft has continued investing in the platform and integrating it with Office 365, SharePoint, and Dynamics 365 for Sales. It has also developed new features like job alerts and recommendations based on your network activity.
Edith is a fintech expert and a trader with over 10 years of industry experience. She is knowledgeable about blockchain, NFTs, Cryptocurrencies, and stocks - all from an informed perspective that will help you make better decisions when it comes time to invest your money.